Mission

Our Mission: SABA represents bicylists. Our aim is more and safer trips by bike.

Our Vision: Bicycling for everyday transportation is common it is safe, convenient and desireable.

Our Motto: Making Sacramento a cycling capital.

Latest News and Events

By: Heather Nielson 4/11/12

Did you know that May is National Bike Month? SABA is proud to participate in events that will help people get out on their bicycles more and promote safety while riding.

On May 5th from 10:00 am to 11:30 am, SABA and Friends of Belle Cooledge Library will co-sponsor a bicycling tips and skills clinic overseen by a certified instructor. The event will be held at the Belle Cooledge Library at 5600 South Land Park Drive, Sacramento CA 95822.

As stated on the public library website, the attendee will:

“Learn tips on choosing a bike for those in the selection process. A League of American Bicyclists’ Certified Instructor will teach smart cycling tips and will cover how to bicycle safely and predictably, rules of the road and lane positioning plus five things to check before every ride!”

Gain the confidence you need to get out and ride your bike more for fun, transportation or exercise!

 

Why Don’t Young Americans Buy Cars?

March 28.2012

Is it rising gas prices? Concern for the environment? A desire for lifelong health? SABA members – Millennials or not – have already shirked the car for decades in favor of a better alternative, the bicycle. Young people are now taking that leap much quicker and in higher numbers.

 

Photo courtesy of Reuters

 

From The Atlantic:

Kids these days. They don’t get married. They don’t buy homes. And, much to the dismay of the world’s auto makers, they apparently don’t feel a deep and abiding urge to own a car.

This week, the New York Times pulled back the curtain on General Motors’ recent, slightly bewildered efforts to connect with the Millennials — that giant generational cohort born in the 1980s and 1990s whose growing consumer power is reshaping the way corporate America markets its wares. Unfortunately for car companies, today’s teens and twenty-somethings don’t seem all that interested in buying a set of wheels. They’re not even particularly keen on driving.

The Times notes that less than half of potential drivers age 19 or younger had a license in 2008, down from nearly two-thirds in 1998. The fraction of 20-to-24-year-olds with a license has also dropped. And according to CNW research, adults between the ages of 21 and 34 buy just 27 percent of all new vehicles sold in America, a far cry from the peak of 38 percent in 1985.

At a major conference last year, Toyota USA President Jim Lentz offered up a fairly doleful summary of the industry’s challenge.

“We have to face the growing reality that today young people don’t seem to be as interested in cars as previous generations,” Lentz said. “Many young people care more about buying the latest smart phone or gaming console than getting their driver’s license.”

The billion-dollar question for automakers is whether this shift is truly permanent, the result of a baked-in attitude shift among Millennials that will last well into adulthood, or the product of an economy that’s been particularly brutal on the young.
The story continues:

On a recent Tuesday morning in the General Motors Technical Center, which was designed by Eero Saarinen, a couple of car executives huddled around a “persona board” in the color and trim laboratory.

They studied a collage loaded with images of hip products like headphones created by Dr. Dre, a tablet computer and a chunky watch. The board inspired new Chevrolet colors, like “techno pink,” “lemonade” and “denim,” aimed at “a 23-year-old who shops at H&M and Target and listens to Wale with Beats headphones,” said Rebecca Waldmeir, a color and trim designer for Chevrolet. This rainbow of youthful hues will be available on the Spark this summer. [Bold is writer's emphasis]
A “lemonade” colored car? That‘s what they came up with to get people to spend thousands on a car? Sounds like its time for GM to huddle around a “persona board” on city bikes.
Read the full story here.
 

Get involved – Join SACBAC!

March 27, 2012

3 Positions Open to City of Sacramento Residents

Are you interested in cycling in Sacramento and ready to get more involved? You can play an important role by sitting on the Sacramento City/County Bicycle Advisory Committee! SACBAC is currently accepting applications through April 5th.

Members of SACBAC oversee the implementation of the adopted 2010 Sacramento City/County Bikeway Master Plan. SACBAC’s duties are to:

- Advise staff and Council/Board on implementation of bicycle facilities included in the Bikeway Master Plan
- Assist in program development in areas of bicycle safety, education , registration, law enforcement, etc.
- Review and discuss current bicycling issues and advise staff and Council/Board
- Determine need for periodic updates of Bikeway Master Plan and assist in preparing updates and presentation
- Provide for public participation and involvement with respect to bikeway implementation, programs and other bicycling matters addressed by the Committee

WANTED: Under-represented Cyclists

Cycling is about everyone! We want SACBAC (and SABA) to represent all Sacramentans, whether you’re a casual Sunday rider or long distance commuter. Your needs on the bike are important to making Sacramento a world-class bicycling region.

Do you know someone (yourself included!) that is in one of these under-represented groups? Please encourage them to apply today!

– College Students
– Low-income & working class individuals
– Women
– Parents with young children
– Racial or ethnic minorities

    APPLY TODAY!

    The deadline to apply is just around the corner on April 5th. Don’t wait – apply today and help support cycling in Sacramento!

     
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